Know What Content Will Attract Customers
Know what to write about to reach new customers.
A three-month content roadmap: what your customers search for, what to publish, in what order, and briefs a writer can follow.
Recommendations only. Implementation not included.
Why this matters
You know you should add content to your website, but you're not sure what customers actually search for, or what to publish first.
Writing about the questions customers really ask helps the right people find you, and saves time spent on content nobody reads.
Fictional business: Riverside Plumbing
How much does it cost to fix a leaking pipe?
Page: Leak repair prices in Riverside
Why is my water heater making noise?
Article: Noisy water heater, what it means
Do I need an emergency plumber at night?
Page: 24-hour emergency plumbing
What you receive
- Keyword research: the words and questions potential customers type into Google, grouped into topics
- A three-month publishing calendar: recommended topics, the search terms each targets, and the order to publish them
- Content briefs: a suggested title, an outline and guidance a writer can follow for each piece
Not included
- Writing the articles or pages
- Publishing them on your website
- You receive
- A three-month content roadmap, in your Order Lounge
- Planning only
- Writing and publishing are separate
- We need from you
- Your website address, your main services and the area you serve
After you receive it
Use it yourself, give it to your web person, or ask us about monthly Local SEO, where any implementation is agreed separately.
More questions
Ready when you are.
Recommendations only. Implementation not included.